• What is OKSPRA?

    The Oklahoma School Public Relations Association (OKSPRA) is a knowledge-based organization seeking to serve, motivate and educate school administrators and staff, postsecondary officials, school foundation executives and boards of education about the importance of school public relations. It is the state chapter of the National School Public Relations Association (NSPRA). OKSPRA builds communications expertise while serving as a resource for your school or district.

    Why is Public Relations important for schools?

    It is important for organizations to market their programs and successes and to quickly respond to problems that can impact the public’s support of them. OKSPRA provides professional development, technical assistance; best practices and templates to ensure its members and their organizations are successful in all of their communication efforts. OKSPRA members are always willing to help each other whether you need assistance on a project or if you just have a quick question.

    We don’t have a person in charge of PR at my school, so how will this benefit me?

    OKSPRA is especially important for schools that do not have a designation communications person or PIO on staff. At each meeting, expert presenters and fellow OKSPRA members will share the latest information about how to brand your school, stay ahead of the media and spot the latest PR trends. 

    Meetings

    OKSPRA meets at least four times a year. Those meetings are published on our online calendar. At each meeting, members benefit from professional development, tactical strategies and collaboration opportunities to help them stay abreast of school public relations trends, be better prepared for challenging events, and learn from best practices in communications and public engagement.

    Resources

    In addition to improving member organizations' communications' efforts, a membership in OKSPRA qualifies members for free assistance from school public relations experts during times of disaster or extraordinary media attention. Whether OKSPRA members need direct, boots-on-the-ground assistance, or need a quick telephone consultation with proven school public relations experts, fellow OKSPRA members are committed to helping one another.


    Testimonials

    “OKSPRA allows both new and seasoned PR practitioners to continue learning about ever-evolving PR & marketing industries, and encourages growth within changing tech and communication trends. OKSPRA membership also opens the door to earning your professional credential through NSPRA and the Universal Accreditation Board.” -Anna Aguilar, APR

    Membership to the OKSPRA organization has provided me with invaluable professional development throughout my career in school PR, but beyond that, the personal connections have been the most valuable takeaway. Having a network of colleagues from across the state who work in schools of all different sizes and demographics helps me bring best practices and fresh ideas to my own district. And on a personal level, sometimes it's nice to pick up the phone and talk to someone who truly understands the stress and strain that comes with being a communications professional.” - Tara Thompson, APR

    "OKPRA provides an opportunity to grow professionally and network with educational public relations professionals that will be there when those tough situations and challenges occur." - Robyn Castleberry, APR

    "For anyone in education who has or will be required to work with the media, OkSPRA is your go-to resource. It’s an incredible way to learn from experts in the field as well as from your peers. The resources shared, knowledge gained and network I’ve built through OkSPRA has been invaluable." - Dana Wallace

    "I have been able to meet and network with extraordinary professionals that not only are a resource when I need help, advice or expertise but now also a group that I can call friends." - Ryan Williams, APR

    "For anyone in education who has or will be required to work with the media, OkSPRA is your go-to resource. It’s an incredible way to learn from experts in the field as well as from your peers. The resources shared, knowledge gained and network I’ve built through OkSPRA has been invaluable." - Dana Wallace

    "We have been members for a while, but are not always able to get to the meetings.  A few years ago, when I was able to attend meetings, hearing what other schools have done in situations similar to ours has been very helpful.  It always gives us ideas on how better to promote or handle something." - Marcy King

    “When I was new to school PR, OKSPRA gave me a safe place to ask questions, get opinions, and gain insight. Now, after many years in the field, the OKSPRA network of knowledgeable and generous school communication professionals is just as valuable a resource as it was when I first started. In fact, I lean on them even more now than I did then.” - Stephanie Royse